I’ve worked with data for many years—designing and developing databases, and analysing the valuable information they hold. One thing I’ve learned is that while it’s easy to think of a database as just a place where data is stored, that data actually starts life as information. Every time your business operates—whether you’re booking jobs, making sales, or sending invoices—you’re collecting information. When that information is recorded, it becomes data.
For many small businesses, that data just sits there, unused. But hidden inside it are insights that can help you run more efficiently, understand your customers better, and plan for growth.
That’s where Mimir Data Analytics comes in. Named after Mimir, the Old Norse god of wisdom, we help turn your data back into meaningful information—and from that, uncover the knowledge that helps your business thrive.